Apps and e-Commerce
e-Commerce is becoming a critical component of the app economy as mobile
sales soar year after year. Most research points to a very fast e-Commerce revenue growth in 2014.The growth of app-enabled e-Commerce business is signaling a shift in the role of developers from innovators to value-adding resellers. Amazon is driving this shift with its Mobile Associates API, which allows developers to sell physical goods and earn referral fees via their apps, allowing easy access to a new revenue stream for developers.
According to research by IBM Digital Analytics Benchmark, on Thanksgiving and Black Friday 2013, 25.8% and 21.8% of online sales in the US were completed on a smartphone or tablet, respectively, while mobile traffic accounted for 39.7% of all online traffic.
We are just starting with e-Commerce and the mobile apps are proving to be perfect compliment.